Germán Alemán
About Germán Alemán
Germán Alemán is an On Premise Sales Representative with a background in marketing, having studied at Universidad Tecmilenio and Tecnológico de Monterrey. He has held various roles in marketing and sales, including positions at Brown-Forman, Herbalife, Grupo Alazraki KP, and Nike.
Current Role as On Premise Sales Representative
Germán Alemán currently serves as an On Premise Sales Representative at Brown-Forman, a position he has held since 2021. He operates in Guadalajara, Jalisco, México, where he focuses on sales strategies and relationship management within the on-premise channel. His role involves collaborating with various stakeholders to enhance brand visibility and drive sales growth.
Experience at Brown-Forman
Germán Alemán has extensive experience at Brown-Forman, having worked in multiple roles. He served as a Shopper Marketing Coordinator for the traditional channel from 2020 to 2021, and prior to that, he was the Shopper Marketing On Premise Coordinator from 2017 to 2020. In these roles, he contributed to marketing strategies aimed at increasing product awareness and sales within the on-premise and traditional channels.
Educational Background in Marketing
Germán Alemán earned his Licenciatura en Mercadotecnia from Universidad Tecmilenio, where he studied from 2009 to 2013. Additionally, he pursued further education at Tecnológico de Monterrey, completing two Diplomaturas in Redes Sociales and Marketing Digital in 2017. These educational experiences provided him with a strong foundation in marketing principles and digital strategies.
Previous Work Experience
Before his tenure at Brown-Forman, Germán Alemán worked at Herbalife as a Campaigns Specialist from 2014 to 2017, where he managed marketing campaigns. He also held the position of Media Analyst at Grupo Alazraki KP for one year in 2013-2014. Earlier in his career, he gained experience as a Brand Marketing Intern at Nike from 2012 to 2013, where he assisted in various marketing initiatives.