Giuliano Odone
About Giuliano Odone
Giuliano Odone serves as the Marketing Director at Brown-Forman, where he has worked since 2021 after holding various marketing roles within the company and at Procter & Gamble. He has a strong background in marketing management and brand development, supported by advanced degrees in marketing and consumer behavior.
Work at Brown-Forman
Giuliano Odone has held multiple positions at Brown-Forman, currently serving as the Marketing Director since 2021. Prior to this role, he was the Head of Marketing for Brown-Forman Brazil from 2019 to 2021. He also worked as a Senior Marketing Manager for the Jack Daniels Family of Brands from 2018 to 2021. His work has included leading global projects aimed at expanding the company's presence in Latin America.
Experience at Procter & Gamble
Giuliano Odone worked at Procter & Gamble in various marketing roles. He served as the Oral Care LA Product Manager in Panama City from 2011 to 2012. He also held the position of Family Care Senior Product Manager from 2012 to 2015 in Panama. His earlier experience includes working as a Marketing Intern from 2008 to 2010 and as a Marketing Promotions Manager from 2010 to 2011 in São Paulo.
Education and Expertise
Giuliano Odone holds a Master's Degree in Consumer Behavior from ESPM Escola Superior de Propaganda e Marketing, which he completed from 2016 to 2018. He also earned an Executive MBA from Insper Instituto de Ensino e Pesquisa between 2021 and 2023. Additionally, he graduated in Tourism from Universidade Anhembi Morumbi in 2005 and studied Marketing and Communication at ESPM from 2006 to 2010.
Training and Development Initiatives
Giuliano Odone developed a training model for multifunctional teams, which enhanced team performance across five countries. This initiative reflects his commitment to improving team dynamics and operational effectiveness within the organizations he has worked for.
Current Academic Pursuits
Giuliano Odone is currently working on a thesis focused on the construction of high equity brands as part of his master's program at ESPM-SP. This academic endeavor aligns with his professional experience in marketing and brand management.