Grant Silverstone
About Grant Silverstone
Grant Silverstone is the Integrated Marketing Communications Manager for Global Travel Retail at Brown-Forman, where he has worked since 2021. He has extensive experience in marketing communications, having held various roles at M&C Saatchi Africa and other firms, and he manages integrated marketing strategies for notable brands in the travel retail sector.
Work at Brown-Forman
Grant Silverstone serves as the Integrated Marketing Communications Manager for Brown-Forman's Global Travel Retail division since 2021. In this role, he manages integrated marketing communications, focusing on enhancing media efficiency and effectiveness across various channels, including Airport Duty Free, Airlines, and Cruise & Ferry. He collaborates closely with the Global Travel Retail marketing team to co-develop brand communication strategies and improve communication plan processes. His responsibilities also include managing content, websites, CRM, social media, and e-commerce initiatives in partnership with marketing and commercial teams.
Previous Experience in Marketing Communications
Before joining Brown-Forman, Grant Silverstone held several positions in marketing communications. He worked at M&C Saatchi Africa as Regional Communications Director from 2017 to 2018 and as Group Account Director from 2016 to 2018. He also served as Client Service Director at M&C Saatchi Africa from 2018 to 2020. His experience includes working at M&C Saatchi Abel as Partner in Amsterdam from 2020 to 2021 and as Account Director from 2014 to 2016. Additionally, he worked at Quirk in various roles, including Account Executive and Senior Account Manager.
Educational Background
Grant Silverstone studied at the University of Cape Town, where he earned a Bachelor of Business Science (Honours) in Marketing from 2006 to 2009. Prior to that, he attended Herzlia, achieving distinction in his high school studies from 2000 to 2005. His educational background has provided him with a strong foundation in marketing principles and practices.
Diverse Portfolio of Brands
In his current role at Brown-Forman, Grant Silverstone manages integrated marketing communications for a diverse portfolio of brands within the Global Travel Retail sector. This includes well-known brands such as Jack Daniel's, Woodford Reserve, GlenDronach, and Finlandia. His work involves integrating consumer engagement across all forms of media to enhance brand visibility and consumer interaction in the travel retail market.