Greg Luehrs
About Greg Luehrs
Greg Luehrs serves as the Director of Partnerships for Jack Daniel's at Brown-Forman, a position he has held since 2016. He studied Marketing at Appalachian State University and has extensive experience in marketing roles, including a previous position as Senior Vice President at Red Moon Marketing.
Work at Brown-Forman
Greg Luehrs has been serving as the Director of Partnerships for Jack Daniel’s at Brown-Forman since 2016. In this role, he is responsible for developing and managing strategic partnerships that enhance the brand's visibility and market presence. His position involves collaborating with various stakeholders to create initiatives that align with the brand's objectives. Luehrs operates from Louisville, Kentucky, where Brown-Forman is headquartered.
Education and Expertise
Greg Luehrs earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from Appalachian State University. His studies spanned from 1995 to 1999, providing him with a solid foundation in marketing principles and business strategies. This educational background supports his professional roles in marketing and partnerships within the beverage industry.
Background
Before joining Brown-Forman, Greg Luehrs held significant positions in the marketing sector. He worked at Coca-Cola Bottling Company United from 1999 to 2003 in a marketing and sales role. Following that, he served as Senior Vice President at Red Moon Marketing from 2003 to 2016. His extensive experience in marketing and partnerships has contributed to his current role at Jack Daniel’s.
Career Progression
Greg Luehrs has a diverse career trajectory in marketing and partnerships. He began his professional journey at Coca-Cola Bottling Company United, where he worked for four years. He then transitioned to Red Moon Marketing, where he advanced to the position of Senior Vice President over a span of 13 years. Since 2016, he has been with Brown-Forman, focusing on partnerships for the Jack Daniel’s brand.