Guillaume Liorel
About Guillaume Liorel
Guillaume Liorel serves as the Responsable Secteur Expert and Formateur Coaching Chef de Secteur at Brown-Forman France, where he has worked since 2014. He manages negotiations across four departments in France and trains sector managers in sales techniques.
Work at Brown-Forman
Guillaume Liorel has been with Brown-Forman France since 2014, serving as Reponsable Secteur Expert and Formateur Coaching Chef de Secteur. In this role, he manages negotiations and store relationships across four departments in France, specifically in the regions of 76, 14, 80, and 27. He also participates in regional meetings that focus on merchandising, promotions, and sales techniques. Liorel has been an ambassador for Brown-Forman brands since the establishment of the sales force in France in January 2014.
Previous Experience at Intersnack France S.A.S.
Before joining Brown-Forman, Guillaume Liorel worked at Intersnack France S.A.S. as Chef de secteur from 2007 to 2009. During his two-year tenure, he operated in the Région de Paris, where he developed skills in managing store relationships and sales strategies.
Education and Expertise
Guillaume Liorel studied at Lycée privée Technique Les Tourelles Rouen, where he earned a BTS Action co in Commerce from 2001 to 2003. He also attended Lycée privée Les Tourelles, achieving a Bac Commerce in Management et commerce from 2000 to 2001. His educational background provides a solid foundation for his expertise in sales techniques and coaching.
Training and Development Role
In his current position at Brown-Forman, Guillaume Liorel trains both junior and expert sector managers in sales techniques and coaching. His role emphasizes the importance of skill development within the sales force, contributing to the overall effectiveness of the team.
Co-Management of Scanormande
Guillaume Liorel co-manages the Scanormande, where he handles negotiations and participates in key meetings. This role involves collaboration and strategic planning to enhance the performance of the sales team in the region.