Harriet Sharkey
About Harriet Sharkey
Harriet Sharkey is a Global Senior Insights Manager at Brown-Forman, focusing on Global Emerging Brands. She has extensive experience in consumer insights and research, having previously held positions at Brown-Forman, Nestle Purina, and Millward Brown.
Work at Brown-Forman
Harriet Sharkey currently serves as the Global Senior Insights Manager for Global Emerging Brands at Brown-Forman, a position she has held since 2023. Prior to this role, she worked as the Global Senior Insights Manager for Emerging Brands and Finlandia Vodka from 2022 to 2023. Additionally, she was the Senior Consumer & Shopper Insights Manager for the UK, focusing on the Jack Daniel's Family of Brands, from 2020 to 2022. Her experience at Brown-Forman spans multiple roles, reflecting her expertise in consumer insights and brand management.
Previous Experience at Nestle Purina
Before joining Brown-Forman, Harriet Sharkey worked at Nestle Purina as a Research Manager for a period of six months in 2011 to 2012. This role was based in the Lausanne Area of Switzerland. Her experience at Nestle Purina contributed to her understanding of consumer behavior and market research, which she later applied in her subsequent positions.
Career at Millward Brown
Harriet Sharkey was employed at Millward Brown as a Senior Account Researcher from 2008 to 2012. During her four years in this role, she gained valuable insights into market research methodologies and consumer analytics. Her time at Millward Brown provided a foundation for her later roles in consumer insights and brand strategy.
Education and Expertise
Harriet Sharkey studied at University College London (UCL), where she earned a Bachelor of Arts with Honours in Latin and Ancient Greek from 2005 to 2008. Her academic background has equipped her with analytical skills and a strong foundation in research methodologies, which she has applied throughout her career in various roles focused on consumer insights and brand management.