Heather Howell
About Heather Howell
Heather Howell serves as the Director of TM & Innovation for the Jack Daniel’s Family of Brands at Brown-Forman, where she has worked since 2019. With a background in emerging brands and innovation, she has played a key role in launching new products and building the Emerging Brands department.
Current Role at Brown-Forman
Heather Howell serves as the Global Director of TM & Innovation for the Jack Daniel’s Family of Brands at Brown-Forman. She has held this position since 2019, contributing to the brand's innovation strategies and market presence. Howell is responsible for building the pipeline of innovation for Jack Daniel’s on a global scale, focusing on both alcoholic and non-alcoholic products.
Previous Experience at Brown-Forman
Prior to her current role, Howell worked at Brown-Forman in various capacities. She served as the Director of Innovation from 2015 to 2016, where she focused on developing new products. From 2016 to 2018, she held the position of Director of Emerging Brands, where she was instrumental in establishing the Emerging Brands department.
Experience at Trillium Talent Resource
Before joining Brown-Forman, Howell worked as the Vice President of US Operations at Trillium Talent Resource from 2003 to 2007. In this role, she managed operational strategies and contributed to the company's growth during her four-year tenure.
Educational Background
Heather Howell earned her Bachelor of Arts degree in Communications and Human Resources, with a minor in Marketing, from Eastern Kentucky University from 1991 to 1995. She later pursued an Executive MBA at Bellarmine University, completing her studies from 2001 to 2003.
Career at Humana
Howell also gained experience at Humana, where she worked as a Manager from 2007 to 2010. Her role involved overseeing various management functions, contributing to her overall expertise in operations and leadership.