Hope Helton
About Hope Helton
Hope Helton serves as the E Premise Account Manager for the Central Region at Brown-Forman, where she has worked for 20 years. She has a background in literature and English, with notable achievements in online sales and charitable initiatives.
Work at Brown-Forman
Hope Helton has been employed at Brown-Forman since 2004, serving as the ePremise Account Manager for the Central Region. In this role, she has contributed significantly to the company's online presence and sales strategies. Helton's responsibilities include managing digital marketing initiatives and overseeing the development of brand-specific websites. Her efforts have led to substantial online sales growth and enhanced brand engagement.
Education and Expertise
Hope Helton completed her high school education at Ballard High School, where she studied Literature and graduated with Honors from 1990 to 1994. She furthered her education at the University of Louisville, earning a Bachelor of Arts in English from 1994 to 1996. In 2019, she participated in Seth Godin's AltMBA program, which focused on leadership and innovative thinking, enhancing her skills in management and marketing.
Achievements
Helton has established three Brown-Forman Wine brand websites that feature online stores and club memberships, generating over $500,000 in online sales. She achieved click-through rates on the Mint Julep online media campaign that exceeded the industry average by 30%. Additionally, she coordinated the KORBEL Toast Life Foundation's efforts, which contributed over $50,000 to the National Breast Cancer Foundation, and managed an online auction for Woodford Reserve, raising $172,000 for Thoroughbred Charities of America.
Background
Hope Helton has a long-standing career in the beverage industry, particularly with Brown-Forman, where she has worked for 20 years. Her role as ePremise Account Manager has allowed her to blend her educational background in English and Literature with her professional expertise in digital marketing and brand management. Helton's work is based in the Louisville, Kentucky area, where she has developed a strong understanding of the market and consumer engagement.