Huei Chi Peng
About Huei Chi Peng
Huei Chi Peng is an Insights Manager in the Emerging International Division at Brown-Forman, with a background in consumer insights and marketing. She has extensive experience in managing research projects and holds a Master's degree in Marketing from Lancaster University.
Work at Brown-Forman
Huei Chi Peng currently serves as an Insights Manager in the Emerging International Division at Brown-Forman, a position held since 2023. Prior to this role, he worked as a Consumer & Shopper Insights Manager for Emerging Brands from 2021 to 2023. His tenure at Brown-Forman began as an Assistant Insights Manager from 2017 to 2021. Throughout his time at the company, he has focused on managing research projects and collaborating with various teams.
Education and Expertise
Huei Chi Peng holds a Master's degree in Marketing/Marketing Management from Lancaster University, where he studied from 2013 to 2014. He also earned a Bachelor's degree in Statistics from National Cheng Kung University, completing his studies from 2010 to 2013. Additionally, he participated in an exchange program at Brno University of Technology, studying Business Administration and Management for 11 months in 2013.
Background
Huei Chi Peng has a diverse professional background, having worked on both the client and agency sides of market research. His experience includes managing research projects from design to analysis. Prior to his roles at Brown-Forman, he worked as an FMCG Consumer Insight Analyst at Nielsen in Taipei City, Taiwan, from 2015 to 2016.
Achievements
Huei Chi Peng is recognized for his ability to collaborate effectively with senior stakeholders and cross-functional teams across different markets. He is skilled in translating complex market data into compelling narratives and actionable recommendations, which benefit brand teams and clients in their strategic decision-making.