Irene Matas Duffo
About Irene Matas Duffo
Irene Matas Duffo is a Trade Marketing Graduate at Brown-Forman in Barcelona, Spain, with a background in international business and marketing. She has held various positions in sales and customer success, and has completed multiple degrees in marketing and international commerce.
Current Role at Brown-Forman
Irene Matas Duffo has been serving as a Trade Marketing Graduate at Brown-Forman since 2021. Her role is based in Barcelona, Cataluña, España, where she has accumulated three years of experience in trade marketing. In this position, she focuses on developing and executing marketing strategies that enhance brand visibility and drive sales.
Educational Background
Irene Matas Duffo has a diverse educational background. She attended Burr and Burton Academy, where she completed Cuarto curso de secundaria from 2013 to 2014. She later studied at ESCI-UPF, earning a degree in International Business and Marketing from 2016 to 2020. Additionally, she pursued a Master's in Digital Marketing and E-Commerce at EAE Business School from 2021 to 2022. Irene also studied International Business and Marketing at Karlstads universitet from 2019 to 2020.
Previous Work Experience
Before joining Brown-Forman, Irene Matas Duffo worked at Henkel as a Sales Assistant in the Beauty Care division from 2020 to 2021. She gained valuable experience in sales and customer interaction during her time there. Prior to that, she held a position at Signaturit as Customer Success Operations for four months in 2019, where she contributed to improving customer satisfaction and operational efficiency.