Isabelle Saget
About Isabelle Saget
Isabelle Saget is the Marketing Manager for Jack Daniel's at Brown-Forman, where she has worked since 2020. She possesses a diverse educational background in agronomy and oenology, along with extensive experience in marketing roles across the wines and spirits industry.
Current Role at Brown-Forman
Isabelle Saget serves as the Marketing Manager for Jack Daniel's at Brown-Forman, a role she has held since 2020. Based in the Paris area, she oversees marketing strategies and initiatives for one of the most recognized whiskey brands globally. Her responsibilities include brand management, market analysis, and the development of marketing campaigns to enhance brand visibility and consumer engagement.
Previous Experience at Brown-Forman
Prior to her current position, Isabelle Saget worked at Brown-Forman as the Marketing Manager for Super Premium & BF brands from 2018 to 2020. In this role, she focused on the marketing strategies for premium brands within the portfolio. Additionally, she served as Chef de Produit Senior B-F brands from 2017 to 2018, where she contributed to product development and brand positioning.
Experience at The Wyborowa Company
Isabelle Saget has significant experience with The Wyborowa Company, where she held multiple roles from 2006 to 2013. She began as Chef de Projet Trade Promotion GMS and later became Chef de Marques from 2007 to 2011. Her tenure included a position as Responsable de Marque International in Warsaw, where she successfully relaunched the Wyborowa brand on an international scale, focusing on brand platform creation and product innovation.
Educational Background in Marketing and Oenology
Isabelle Saget has a diverse educational background. She studied at ESCP Europe, earning a Mastère Spécialisé in Marketing & Communication from 2004 to 2005. Additionally, she holds a Master's Degree in Agro-Engineering from AGRO Toulouse, where she studied agronomy and related fields. Her education also includes a focus on Viticulture and Enology at University Paul Sabatier, enhancing her expertise in the wines and spirits industry.
Multicultural Experience and Creativity
Isabelle Saget gained extensive experience in a multicultural environment during her time in Poland. This exposure has contributed to her creative approach in marketing, allowing her to develop innovative strategies that resonate with diverse consumer bases. Her dual educational background in agronomy and oenology further complements her marketing expertise, particularly in the context of the wines and spirits sector.