Israel Flores Zarate
About Israel Flores Zarate
Israel Flores Zarate serves as the Visibility & Shopper Marketing Manager at Brown-Forman, where he has worked since 2019. He has a diverse background in trade marketing, commercial demand planning, and financial strategies, alongside experience in launching and managing a restaurant.
Work at Brown-Forman
Israel Flores Zarate has held multiple positions at Brown-Forman since 2015. He currently serves as the Visibility & Shopper Marketing Manager and Trade Marketing Manager, roles he has occupied since 2019 in Guadalajara, Mexico. Prior to these positions, he worked as a Sr. Commercial Demand Planning Analyst from 2017 and as a Trade Marketing professional from 2015 to 2017. His responsibilities include developing marketing strategies and managing commercial demand planning to support the company's objectives.
Education and Expertise
Israel Flores Zarate studied at Universidad Autónoma de Guadalajara, where he earned a Licenciatura in Mercadotecnia Internacional from 2003 to 2008. He also completed a Profesional Asociado in Diseño Publicitario from 2009 to 2011 at the same institution. Additionally, he obtained a Maestría in Finanzas from Tecnológico de Monterrey between 2008 and 2010. His educational background equips him with a strong foundation in marketing, advertising, and finance.
Background
Before his tenure at Brown-Forman, Israel Flores Zarate worked in various roles that contributed to his expertise in marketing and business management. He was involved in strategic planning and pricing at Brown-Forman in 2011-2012. He also established Nany Cocina Café, where he implemented financial strategies and developed advertising campaigns, contributing to the local economy by creating jobs.
Achievements
Israel Flores Zarate successfully launched and managed Nany Cocina Café, a restaurant that has been operational for over a year. He conducted market research to tailor the product mix for the Chapalita area and developed advertising strategies that included traditional promotions and social media campaigns. His efforts at Nany Cocina Café focused on maximizing profitability and reducing investment return time.