James Lake
About James Lake
James Lake is a Senior Brand Manager for Old Forester Bourbon at Brown-Forman, where he has worked since 2018. He has extensive experience in the beverage industry, having held various roles at Brown-Forman and other companies over the past two decades.
Current Role at Brown-Forman
James Lake serves as the Senior Brand Manager for Old Forester Bourbon at Brown-Forman. He has held this position since 2018, contributing to the brand's development and marketing strategies. His role involves overseeing brand initiatives and ensuring alignment with the company's overall objectives. He operates from the Louisville, Kentucky area, where Brown-Forman is headquartered.
Previous Experience at Brown-Forman
Prior to his current role, James Lake held several positions at Brown-Forman. He was the Premium Whiskey Category Leader from 2016 to 2018, where he focused on enhancing the brand's presence in the premium whiskey market. He also served as the Associate Brand Manager for Jack Daniel's Tennessee Whiskey and the Jack Daniel's Craft Portfolio from 2014 to 2016. Additionally, he worked as a Field Market Manager for Modern Liqueurs from 2012 to 2014 and as a Market Manager in Sacramento from 2009 to 2011.
Career Background
James Lake has a diverse career in brand management and marketing within the beverage industry. He worked at Entercom as an Account Executive from 2001 to 2003 and later at Citadel Communications as a Senior Account Executive from 2003 to 2005. He also served as Regional Director for The Hive from 2005 to 2009. His extensive experience in various roles has equipped him with a comprehensive understanding of brand strategy and market dynamics.
Education and Qualifications
James Lake earned a Bachelor’s degree in Communication from the University of New Hampshire, where he studied from 1997 to 2001. This educational background has provided him with essential skills in communication and marketing, which he has applied throughout his career in the beverage industry.