Jasmine Walker
About Jasmine Walker
Jasmine Walker is a Market Manager for Emerging Brands at Brown-Forman, specializing in the whiskey sector. With a background in account management and field marketing, she has held various roles in the hospitality and beverage industries since 2011.
Work at Brown-Forman
Jasmine Walker serves as the Market Manager for Emerging Brands at Brown-Forman, a role she has held since 2021. In this position, she focuses on promoting key whiskey brands, including Woodford Reserve, Old Forester, and Coopers’ Craft Bourbon. Her responsibilities include overseeing strategic commercial activities within the whiskey category, leveraging her extensive experience in account management and field marketing.
Previous Experience in Hospitality
Prior to her current role, Jasmine Walker worked at Starwood Hotels & Resorts Worldwide, Inc. in various capacities. She began as a Guest Reception Agent at the St. Regis Hotel from 2011 to 2012, then transitioned to Group Sales Coordinator from 2013 to 2014. She continued her career at Starwood as a Group Sales Manager from 2014 to 2017. Additionally, she briefly worked at InterContinental Hotels Group as a Group Sales Manager in 2017.
Experience at Greenhouse Agency
Jasmine Walker worked at Greenhouse Agency from 2018 to 2021 as a Brand Champion for Premium Whiskey brands under Brown-Forman. In this role, she contributed to brand promotion and marketing strategies, further developing her expertise in the whiskey sector.
Education and Expertise
Jasmine Walker earned her Bachelor of Business Administration degree from Georgia State University - J. Mack Robinson College of Business. She studied Managerial Science and Hospitality Administration from 2008 to 2012. Her educational background complements her professional experience, particularly in account management and field marketing.