Jennifer Eichberger
About Jennifer Eichberger
Jennifer Eichberger serves as the Commercial Insights and Integration Manager at Brown-Forman, where she has worked since 2017. With over 18 years of experience at the company, she specializes in analyzing shopper and industry data in the wine and spirits sector.
Current Role at Brown-Forman
Jennifer Eichberger serves as the Commercial Insights and Integration Manager at Brown-Forman. She has held this position since 2017, contributing to the company's strategic initiatives and decision-making processes. In her current role, she focuses on integrating commercial insights to enhance business performance and drive sales results.
Previous Positions at Brown-Forman
Eichberger has extensive experience at Brown-Forman, having held multiple roles since 1999. She worked as a Wines Project Coordinator from 1999 to 2002, followed by positions as a Wines Associate Market Research Manager from 2005 to 2006, and a Wines Promotion Evaluation and Data Analyst from 2002 to 2005. She also served as a Strategic Retail On-Premise Account Analyst from 2006 to 2008, a Planning and Operations Analyst from 2011 to 2013, and an Off-Premise Insights Lead from 2013 to 2017.
Education and Expertise
Eichberger earned her Bachelor of Business Administration (BBA) with a focus on Marketing and International Business from the University of Cincinnati College of Business. Her expertise lies in analyzing shopper and industry data, particularly within the wine and spirits sector. She is skilled in turning research insights into actionable sales strategies.
Background
Jennifer Eichberger completed her secondary education at Assumption High School before pursuing higher education. Her career at Brown-Forman spans over two decades, showcasing her commitment and growth within the organization. She has developed a deep understanding of market dynamics and consumer behavior in the beverage industry.
Professional Focus
Eichberger is passionate about improving decision-making processes by identifying evolving trends and assessing competitor activities. Her work emphasizes the importance of data-driven insights in achieving tangible sales results, reflecting her dedication to the commercial success of the brands she supports.