Jennifer Powell
About Jennifer Powell
Jennifer Powell serves as the VP Marketing Director for the United States and Canada at Brown-Forman, where she has worked since 2023. With extensive experience in brand management and marketing, she has held various roles within the company since 2005, contributing to the success of notable brands such as Jack Daniel's and Woodford Reserve.
Current Role at Brown-Forman
Jennifer Powell currently serves as the Vice President Marketing Director for the United States and Canada at Brown-Forman. She has held this position since 2023, working out of Louisville, Kentucky. In this role, she is responsible for overseeing marketing strategies and initiatives across the North American market.
Previous Experience at Brown-Forman
Jennifer Powell has extensive experience at Brown-Forman, having worked in various roles since 2005. She served as Associate Brand Manager for Jack Daniel's Tennessee Whiskey from 2005 to 2007, Senior Brand Manager from 2010 to 2013, Brand Director for Southern Comfort from 2013 to 2015, and Brand Integration Director for the Jack Daniel's Family of Brands from 2015 to 2022. Additionally, she worked as Marketing Director for Europe from 2022 to 2023 and Marketing Director for the UK & Ireland from 2019 to 2022.
Education and Expertise
Jennifer Powell studied at The University of Alabama, where she earned a Bachelor of Arts in Public Relations and General Business, followed by a Master of Arts in Marketing. She has also been studying at the Cannes Creative Academy for Young Marketers since 2012, enhancing her marketing skills and knowledge.
Achievements in Brand Development
Throughout her career at Brown-Forman, Jennifer Powell has played a significant role in building brand trademarks for notable products such as Jack Daniel’s, Woodford Reserve, and Southern Comfort. Her strategic vision has contributed to the growth and long-term equity of these brands.
Leadership and Team Development
Jennifer Powell has demonstrated a strong ability to galvanize high-performing teams and drive organizational culture. She focuses on developing people and leading business partners through strategic plans, showcasing her leadership capabilities in the marketing sector.