Jeremy Murrell
About Jeremy Murrell
Jeremy Murrell serves as the Director of Global Insights Platforms at Brown-Forman, where he has worked since 2020. He has a strong background in consumer insights, particularly for premium brands, and has held various roles within the company over the years.
Work at Brown-Forman
Jeremy Murrell has been serving as the Director of Global Insights Platforms at Brown-Forman since 2020. In this role, he focuses on leveraging consumer insights to guide strategic decisions within the company. Prior to this position, he held several key roles at Brown-Forman, including Director of Global Insights and Strategy for Jack Daniel's from 2014 to 2020, and Director of the Center of Research Excellence from 2011 to 2014. His work at Brown-Forman has involved significant contributions to the consumer insights for various brands, particularly in the whiskey and ultra-premium wine sectors.
Education and Expertise
Jeremy Murrell earned a Bachelor of Science degree in Marketing from Indiana University Southeast, where he studied from 1994 to 1999. His educational background laid the foundation for his expertise in consumer insights and market strategy. He specializes in new product concept development and segmentation, which has been integral to his roles in the beverage industry. His knowledge extends to developing consumer insight activation strategies and managing custom panels to derive insights from social media.
Background
Before joining Brown-Forman, Jeremy Murrell worked at Wilkerson & Associates as Manager of Client Services from 1999 to 2005. This early experience contributed to his understanding of client needs and market dynamics. His career trajectory includes a strong focus on consumer insights, particularly for North American whiskey brands such as Woodford Reserve and Old Forester, as well as ultra-premium brands like Chambord and Sonoma-Cutrer wines.
Achievements
Throughout his career, Jeremy Murrell has made significant contributions to the field of consumer insights, particularly within the beverage industry. His work has included the development of consumer insight activation strategies and the management of custom panels. He has played a key role in deriving insights from social media, enhancing the understanding of consumer behavior and preferences. His leadership in various positions at Brown-Forman has helped shape the strategic direction of several well-known brands.