Jessica Fergen
About Jessica Fergen
Jessica Fergen is a marketing professional currently serving as the Global Integrated Marketing Communications lead for the Jack Daniel's Family of Brands. With a background in digital marketing and media, she has held various roles in notable companies and has contributed to significant marketing initiatives, including partnerships and product launches.
Current Role at Brown-Forman
Jessica Fergen currently holds the position of Global Integrated Marketing Communications for the Jack Daniel's Family of Brands at Brown-Forman. She has been in this role since 2021. In her capacity, she provides communications and media guidance to marketing teams across over 170 countries. Her responsibilities include developing integrated marketing strategies that align with the brand's global vision.
Previous Experience at Brown-Forman
Prior to her current role, Jessica Fergen worked at Brown-Forman as the Modern Media Director for the USA&C, overseeing brands such as Woodford Reserve, Established Brands, and Emerging Brands from 2018 to 2021. During this time, she contributed to significant marketing initiatives, including the launch of a new global partnership with McLaren F1 Racing Team.
Career at Fitzgerald & CO
Jessica Fergen spent several years at Fitzgerald & CO, where she held multiple roles. She began as a Media Planner/Assistant Media Planner from 2006 to 2009, then progressed to Digital Marketing Manager from 2010 to 2012, and later served as Digital Marketing Supervisor from 2012 to 2015. In her final role at Fitzgerald & CO, she worked as Assistant Media Director, Digital from 2015 to 2018, focusing on digital media strategies.
Education and Expertise
Jessica Fergen earned her Bachelor of Science degree in Journalism with an emphasis on Strategic Communications from The University of Kansas, where she studied from 2002 to 2006. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies in the global market.
Entrepreneurial Ventures and Publications
In addition to her corporate roles, Jessica Fergen founded 'One Girl, Whole World,' a travel website that provides detailed trip planning advice and inspiration. She is also a published author, with her book 'Epic Trip Planning 101' available on Amazon, showcasing her expertise in travel planning.