Jessica Parsons
About Jessica Parsons
Jessica Parsons is a Category Specialist at Brown-Forman in London, England, where she has worked since 2022. She has a diverse background in category analysis and research, with previous roles at Ipsos MORI, AEG, and Pernod Ricard.
Current Role at Brown-Forman
Jessica Parsons serves as a Category Specialist at Brown-Forman, a position she has held since 2022. Based in London, England, she focuses on category management and analysis within the company. Her role involves collaborating with various teams to optimize product offerings and enhance market strategies.
Previous Experience in Category Analysis
Before her current role, Jessica worked as a Category Analyst at Brown-Forman from 2020 to 2022. In this capacity, she contributed to the analysis of market trends and consumer behavior, supporting strategic decisions for product development and marketing initiatives.
Background in Market Research
Jessica has a solid background in market research, having worked at Ipsos MORI as a Research Executive from 2017 to 2018 and as a Graduate Research Executive from 2016 to 2017. Her experience in these roles equipped her with skills in data analysis and consumer insights, which she applies in her current position.
Education and Academic Credentials
Jessica Parsons earned a Bachelor's Degree in Management Science from Loughborough University, where she studied from 2012 to 2016. Her academic background provides a foundation for her analytical skills and understanding of business management principles.
Diverse Work History
Jessica's work history includes various roles that have contributed to her expertise. She worked at AEG as a Premium Sales Analyst and at Pernod Ricard as a Category Development Executive. Additionally, she gained customer service experience as Bar Staff at Loughborough Students' Union.