Jessica Rives
About Jessica Rives
Jessica Rives is a Senior Brand Manager at Brown-Forman, overseeing Korbel California Champagne, Brandy, and Prosecco. She has extensive experience in brand management and marketing, having previously held various roles at Brown-Forman and Pernod Ricard.
Current Role as Senior Brand Manager
Jessica Rives serves as the Senior Brand Manager for Korbel California Champagne, Brandy, and Prosecco at Brown-Forman. She has held this position since 2023, operating from Louisville, Kentucky. In this role, she is responsible for managing brand strategy and execution, focusing on enhancing brand visibility and market share within the competitive beverage industry.
Previous Experience at Brown-Forman
Jessica Rives has extensive experience at Brown-Forman, where she held multiple roles over several years. She worked as the Global Gift and POS Manager for Jack Daniel’s from 2022 to 2023. Prior to that, she served as an Associate Brand Manager for Korbel California Champagnes and Brandy, as well as Sonoma Cutrer Wines from 2017 to 2020. She also held positions as a Category Development Analyst, Category Development Manager, and Commercial Insight Integration Manager during her tenure from 2014 to 2017.
Experience at Pernod Ricard
Before her time at Brown-Forman, Jessica Rives worked at Pernod Ricard as a Customer Solutions Manager from 2012 to 2013 in Cincinnati, Ohio. In this role, she focused on developing customer-centric solutions to enhance brand performance and consumer engagement in the spirits market.
Educational Background
Jessica Rives holds a Master of Business Administration from the University of Louisville, which she completed from 2011 to 2012. She also earned a Bachelor of Science in Business with a focus on Marketing from Indiana University - Kelley School of Business, where she studied from 2004 to 2008. Her educational background provides a strong foundation for her career in brand management and marketing.