Jie Wang
About Jie Wang
Jie Wang serves as the National Assistant Brand Manager at Brown-Forman in Shenzhen, China, where he has worked since 2007. He holds a Bachelor's degree in Media Broadcast-Advertising from Wuhan University of Science and Technology and an MBA from Tsinghua-Wales International.
Work at Brown-Forman
Jie Wang has served as the National Assistant Brand Manager at Brown-Forman since 2007, accumulating 17 years of experience in this role. Based in Shenzhen, China, Jie is responsible for overseeing brand management activities for notable products such as Jack Daniels and Finlandia Vodka. His role includes executing promotions, coordinating advertising campaigns, and managing event sponsorships. Jie collaborates closely with marketing agencies to ensure effective market research and consumer insights are utilized in brand strategies.
Education and Expertise
Jie Wang holds a Bachelor’s degree in Media Broadcast-Advertising from Wuhan University of Science and Technology, where he studied from 1999 to 2003. He furthered his education by obtaining a Master of Business Administration (MBA) from Tsinghua-Wales International Master of Business Administration program, completing his studies from 2011 to 2013. This educational background provides Jie with a solid foundation in marketing principles and business management, enhancing his capabilities in brand strategy and execution.
Background
Jie Wang's professional background is centered around brand management and marketing within the beverage industry. His extensive experience at Brown-Forman has equipped him with skills in executing promotional activities, managing advertising campaigns, and conducting market research. He actively monitors competitors' activities and market intelligence, ensuring that his brand strategies are aligned with consumer insights and market trends.
Achievements
In his role at Brown-Forman, Jie Wang is key in developing annual brand plans that align with strategic brand directions. He prepares the marketing A&P budget allocation by brands and activities, ensuring adherence to approved budgets. Jie is also responsible for supervising all external communication signs of the brand, including promotional materials and uniforms for merchandising promoters, ensuring consistency and effectiveness in brand representation.