Jiří Kratochvíl
About Jiří Kratochvíl
Jiří Kratochvíl is a Key Account Manager at Brown-Forman, with a strong background in sales and trade. He has held various roles in the retail and pharmaceutical sectors, including positions at Tesco Czech Republic and Dr.Max Pharmacy Chain.
Work at Brown-Forman
Jiří Kratochvíl has been employed at Brown-Forman as a Key Account Manager since 2022. His role involves managing key accounts and developing strategies to enhance client relationships. He operates in Hlavní město Praha, Česká republika, contributing to the company's objectives in the beverage industry.
Previous Experience in Sales and Trade
Before joining Brown-Forman, Jiří Kratochvíl held several positions that solidified his expertise in sales and trade. He worked as a Buying Manager at Tesco Czech Republic from 2020 to 2022, where he was responsible for purchasing decisions and supplier negotiations. Prior to that, he served at Dr.Max Pharmacy Chain, initially as a Pricing Specialist from 2017 to 2019, and then as a Price Manager from 2019 to 2020, focusing on pricing strategies and market analysis.
Education and Language Proficiency
Jiří Kratochvíl studied at the Prague University of Economics and Business, where he completed a language examination in English, achieving the BEC Vantage certification in 2012. Additionally, he attended Krajské centrum vzdělávání a jazyková škola Plzeň, obtaining a B1 level certification in German in 2009. His educational background supports his professional roles in international business environments.
Expertise in Category Management
Jiří Kratochvíl possesses a strong background in category management and innovation trends. His expertise in these areas allows him to effectively analyze market dynamics and consumer behavior, which is essential for driving sales and optimizing product offerings in competitive markets.
Professional Philosophy
Jiří Kratochvíl emphasizes the importance of listening to the right people at the right time as a key to success in his professional endeavors. This philosophy reflects his approach to building relationships and understanding client needs, which is crucial in his role as a Key Account Manager.