John Hayes
About John Hayes
John Hayes serves as the President of Brown-Forman for the USA and Canada, a position he has held since 2018. He has extensive experience in various marketing and management roles within the company, contributing to its growth for over three decades.
Current Role at Brown-Forman
John Hayes serves as the President, USA & Canada at Brown-Forman, a position he has held since 2018. In this role, he oversees operations and strategic initiatives for the company's brands across the United States and Canada. His leadership is focused on driving growth and enhancing brand presence in these key markets. Hayes is based in Louisville, Kentucky.
Previous Experience at Brown-Forman
Hayes has extensive experience at Brown-Forman, having held multiple positions since 1987. He worked as the SVP, Managing Director for Casa Herradura Brands from 2007 to 2011, and as the SVP, Managing Director for Jack Daniel Brands from 2011 to 2015. His earlier roles included Global Marketing Director and Global Equity Director for Jack Daniel's, as well as Director of Brand Development. His tenure at Brown-Forman spans over three decades.
Educational Background
John Hayes earned a Bachelor of Arts degree in Communications and Theatre Arts from the University of Iowa, where he studied from 1979 to 1983. This educational background has contributed to his effective communication skills and marketing strategies throughout his career.
Career Timeline
Hayes began his career at Brown-Forman in 1987 as a Marketing Services Manager and progressed through various roles, including Market Manager for Canada & Caribbean and SVP, Chief Marketing Officer. His career reflects a steady advancement in responsibilities and leadership within the company, showcasing his expertise in brand management and marketing.