John Tichenor
About John Tichenor
John Tichenor serves as the Vice President and Managing Director of Tequila Brands at Brown-Forman, where he has worked since 2018. He has extensive experience in brand management, having held various leadership roles within the company and previously at Foster's Group.
Work at Brown-Forman
John Tichenor has held multiple positions at Brown-Forman since joining the company. He currently serves as the Vice President and Managing Director of Tequila Brands, a role he has held since 2018. Prior to this, he was the Global Brand Director for Tequila Herradura from 2015. Tichenor also worked as the Vice President and Director of Consumer and Brand Entrepreneurship from 2013 to 2015, and as the Group Brand Director for Modern Liqueurs from 2011 to 2013. His tenure at Brown-Forman spans over a decade, contributing to the company's brand strategy and market positioning.
Previous Experience at Fosters Group
Before his time at Brown-Forman, John Tichenor worked at Fosters Group as Brand Director from 2001 to 2005. During this four-year period, he was responsible for overseeing brand management and marketing strategies, contributing to the growth and visibility of the company's product offerings.
Education and Expertise
John Tichenor earned a Bachelor of Business Administration (B.B.A.) in Marketing from the University of Kentucky, where he studied from 1987 to 1991. His educational background in marketing has equipped him with the skills necessary for brand management and strategic marketing within the beverage industry.
Career Timeline
John Tichenor's career in brand management includes significant roles at Brown-Forman and Fosters Group. He joined Brown-Forman in 2011 and has since progressed through various leadership positions. His career trajectory reflects a strong focus on brand development and consumer engagement, with a total of over 15 years of experience in the industry.