Jordan Zimmerman
About Jordan Zimmerman
Jordan Zimmerman serves as the Premium Whiskey Education Lead and Head of Advocacy at Brown-Forman, where he focuses on brand ambassador programs and whiskey education. He has extensive experience in the food and beverage industry, having held various roles at notable companies such as Whyte & Mackay and Edrington.
Current Role at Brown-Forman
Jordan Zimmerman serves as the Premium Whiskey Education Lead and Head of Advocacy at Brown-Forman since 2019. In this role, he manages the advocacy budget and sets key performance indicators (KPIs) to align with strategic sales objectives. He leads the Brand Ambassador program across the USA and Canada, focusing on recruitment and training. Zimmerman also implements cross-portfolio trade training and activation strategies to enhance brand advocacy.
Previous Experience in the Beverage Industry
Prior to his role at Brown-Forman, Zimmerman held several positions in the beverage industry. He worked as a Single Malt Specialist at Whyte & Mackay from 2018 to 2019 in New York, New York. Before that, he was a Prestige Brand Ambassador at Edrington from 2017 to 2018 in the Greater New York City Area. He also served as a Brand Ambassador at Edrington from 2015 to 2017, further establishing his expertise in brand representation and consumer engagement.
Educational Background
Jordan Zimmerman studied at Yale University from 2008 to 2012, where he focused on Food Studies and achieved a degree in American Studies. He also attended Dr. John D. Horn High School, where he graduated as Valedictorian from 2004 to 2008. His educational background provides a strong foundation for his career in food and beverage.
Experience in Food and Beverage Marketing
Zimmerman has a diverse background in food and beverage marketing. He served as the National Marketing & Communications Manager at Shake Shack from 2014 to 2015 in New York. He also held various roles at Murray's Cheese, including Senior Education & Events Manager and Associate Manager of Education, where he focused on educational initiatives and events. His experience includes creating unique experiences to transform food and beverage businesses into lifestyle brands, particularly in the luxury sector.
Innovative Projects and Initiatives
In his current role, Jordan Zimmerman has developed a global digital whiskey education platform aimed at both consumers and distributors. This initiative reflects his commitment to enhancing whiskey education and brand engagement. He specializes in creating disruptive experiences that elevate brand identity and consumer interaction within the food and beverage industry.