Jorge Bacchin Mancini
About Jorge Bacchin Mancini
Jorge Bacchin Mancini serves as the Revenue Growth Manager for Brazil, Paraguay, Uruguay, and Central America at Brown-Forman, a position he has held since 2022. He has extensive experience in finance and analytics, having previously worked in various roles at Brown-Forman and other companies.
Work at Brown-Forman
Jorge Bacchin Mancini has been serving as the Revenue Growth Manager for Brazil, Paraguay, Uruguay, and Central America at Brown-Forman since 2022. In this role, he develops pricing architecture that aligns with shopper needs while ensuring adequate margins for the company and its partners. Previously, he held the position of Commercial Finance Manager PUBCC from 2021 to 2022 and worked as a Commercial Finance Coordinator from 2019 to 2021. His experience at Brown-Forman spans multiple roles, contributing to financial strategy and market analysis.
Education and Expertise
Jorge Bacchin Mancini has a diverse educational background. He earned a Bachelor's degree in Business Administration from Centro Universitário FMU | FIAM-FAAM between 2003 and 2006. He furthered his education by obtaining an Executive MBA from Insper Instituto de Ensino e Pesquisa from 2014 to 2015. Additionally, he studied Contabilidade at Trevisan Escola de Negócios from 2020 to 2021. His education has equipped him with expertise in finance and business management.
Background
Before his tenure at Brown-Forman, Jorge Bacchin Mancini held various positions in finance and analysis. He worked as a Senior Financial Analyst at B2W Digital from 2015 to 2016 and as a Finance Analyst at Variglog from 2007 to 2008. His early career included a role as a Trainee at Ernst & Young from 2008 to 2009 and as a Credit Analysis Intern at Banco Santander from 2005 to 2006. This background provided him with a solid foundation in financial analysis and management.
Achievements
In his current role at Brown-Forman, Jorge Bacchin Mancini influences top leadership teams through storytelling to drive strategic decisions. He manages customer and product mix to maximize sales and margin delivery in alignment with channel vision and strategy. His contributions include interpreting elasticity modeling outputs to inform promotional strategies and pricing decisions, as well as setting ROI targets and establishing protocols for evaluating promotional activities using a continuous improvement approach.