Jorge Medina
About Jorge Medina
Jorge Medina is a Senior Market Information and Reporting Analyst at Brown-Forman, with extensive experience in financial analysis and reporting. He has worked in various roles within the beverage industry and holds degrees in finance from ITESM and CUCEA.
Work at Brown-Forman
Jorge Medina has been employed at Brown-Forman since 2014, where he holds multiple roles. He serves as a Senior Market Information and Reporting Analyst, providing strategy recommendations through brand analytics specifically for the Mexico market. Additionally, he has worked as a Financial Planning Analyst and as a Commercial Finance Analyst for the SSS & CS Channel. His responsibilities include creating dashboards using Tableau and Excel, developing brand trackers, and organizing market results meetings utilizing data from Nielsen and Iscam.
Previous Experience at Beam Suntory
Prior to his current role, Jorge Medina worked at Beam Suntory - Casa Sauza from 2007 to 2014. During this period, he held two positions: Accounts Payable Analyst and Consolidations Specialist. His work involved financial analysis and reporting within the Guadalajara Area, Mexico. This experience contributed to his expertise in financial operations and market analytics.
Education and Expertise
Jorge Medina studied at ITESM, where he earned a Diplomado en Administración Financiera from 2007 to 2008. He also holds a Licentiate degree in Financial Administration and Systems from CUCEA (Universidad de Guadalajara), which he completed from 2001 to 2005. His educational background provides a strong foundation in finance and analytics, enabling him to effectively contribute to market insights and reporting.
Background in Financial Analysis
Jorge Medina has a diverse background in financial analysis, having worked in various roles that emphasize financial reporting and market analysis. His early career included a position as an Accounts Payable Analyst at Hitachi GST from 2005 to 2006 and as an Improvement Projects Specialist at CONVERTIDORA INDUSTRIAL SAB DECV in 2007. This varied experience has equipped him with a comprehensive understanding of financial processes and market dynamics.
Market Analysis and Reporting Skills
In his current role, Jorge Medina specializes in market analysis across Latin America, including Brazil and Chile, as well as other global markets like South Africa. He conducts ad-hoc analysis for sales and marketing teams, focusing on brand opportunities, market share, and geographical performance. His ability to develop and elaborate brand trackers, along with his proficiency in tools like Tableau and Excel, enhances his contributions to market insights and reporting.