Jose Beltran Ortiz
About Jose Beltran Ortiz
Jose Beltran Ortiz serves as the Trade Marketing and Sales Operations Manager at Casa Herradura - Brown Forman, where he has worked since 2010. He oversees a sales force of around 400 people and aligns marketing strategies across various distribution channels in Guadalajara, Mexico.
Work at Brown-Forman
Jose Beltran Ortiz has been employed at Casa Herradura, a subsidiary of Brown-Forman, since 2010. He currently holds the position of Trade Marketing and Sales Operations Manager, overseeing a sales force of approximately 400 individuals. His role involves coordinating sales execution and aligning marketing strategies at the Point of Sale across various distribution channels. Prior to his current position, he served as Commercial Strategy Manager and Sales Manager for Europe, contributing to the company's growth and market presence.
Education and Expertise
Jose Beltran Ortiz has a strong educational background in finance and business management. He earned a Licenciatura en Contaduría Pública from Instituto Tecnológico y de Estudios Superiores de Monterrey, followed by an MBA from the same institution. He also holds a Maestría en Economía y Dirección Internacional de Empresas from Universidad Autónoma de Madrid. His studies in Finanzas at Universidad Autónoma de San Luis Potosí further enhance his expertise in financial management and strategy.
Background
Jose Beltran Ortiz has extensive experience in trade marketing and sales operations, particularly within the beverage industry. His career at Casa Herradura has spanned over 14 years, during which he has held various managerial roles. His previous positions include Commercial Strategy Manager and Sales Manager for Europe, where he developed skills in commercial strategy and sales management. His work has focused on enhancing sales performance and implementing effective marketing strategies.
Achievements
In his current role, Jose Beltran Ortiz is responsible for managing Point of Sale Promotions and Below The Line (BTL) activations to enhance the depletions of the Brown-Forman Products Portfolio. He oversees multiple departments, including Trade Marketing, Design, and Merchandising Agencies, ensuring that marketing and sales efforts are effectively aligned. His leadership in coordinating a large sales force demonstrates his capability in driving sales performance and achieving business objectives.