Juliana Fadelli
About Juliana Fadelli
Juliana Fadelli is an Analista de Trade Marketing at Brown-Forman, where she manages trade marketing activities and conducts training sessions for the sales team. She has a background in marketing and has worked with various brands, focusing on performance enhancement and budget management.
Work at Brown-Forman
Juliana Fadelli has been employed at Brown-Forman since 2018, serving as an Analista de Trade Marketing. In this role, she manages trade marketing activities across various channels, including E-commerce, On Trade, Off Trade Direct, Indirect, and Events. She is responsible for developing annual and seasonal activity calendars for trade marketing initiatives and oversees trade marketing for a diverse portfolio of brands such as Jack Daniels, El Jimador, Herradura, and Chambord. Additionally, she conducts training sessions for the sales team, focusing on execution excellence.
Education and Expertise
Juliana Fadelli studied at Universidade Presbiteriana Mackenzie, where she earned a degree in Publicidade e Propaganda com Habilitação em Marketing from 2011 to 2014. This educational background provides her with a solid foundation in marketing principles and practices, which she applies in her current role in trade marketing. Her expertise includes managing trade marketing activities, developing post-action reports to evaluate effectiveness, and creating incentive programs to enhance sales performance.
Previous Experience
Before joining Brown-Forman, Juliana worked at Kantar Millward Brown as an Analista de Pesquisa from 2016 to 2018. In this position, she gained valuable experience in market research and analysis. Earlier in her career, she was employed at Cartel 011 as an Auxiliar de Marketing for one month in 2014. These roles contributed to her understanding of marketing dynamics and prepared her for her current responsibilities in trade marketing.
Trade Marketing Responsibilities
In her role as Analista de Trade Marketing, Juliana Fadelli is responsible for the annual budget planning and control for trade marketing activities. She develops and manages trade marketing initiatives, ensuring they align with the company's strategic goals. Her responsibilities also include leading the development of post-action reports to assess the effectiveness of these activities and creating incentive programs aimed at boosting performance across various sales channels.