Julien Combes
About Julien Combes
Julien Combes is a Chef De Secteur On Trade at Brown-Forman, where he has worked since 2020. He has extensive experience in the wine and spirits industry, having held various roles at La Maison du Whisky and other companies.
Current Role at Brown-Forman
Julien Combes serves as Chef de Secteur ON Trade at Brown-Forman since 2020. In this role, he is responsible for implementing merchandising strategies in establishments and Cash & Carry within the assigned ON Trade sector. He also trains commercial partners on brand and drink strategy, enhancing their understanding of the products. His position allows him to leverage his expertise in the wine and spirits industry to drive sales and improve brand visibility.
Previous Experience in the Wine and Spirits Industry
Before joining Brown-Forman, Julien Combes held various positions in the wine and spirits sector. He worked at La Maison du Whisky - LMDW as Conseiller en spiritueux in multiple roles from 2016 to 2017, where he provided expert advice on spirits. He also served as Assistant Directeur d’Enseignes ON Trade at Brown-Forman from 2018 to 2020. His experience includes organizing and animating events related to luxury gastronomy and the wine and spirits sectors.
Educational Background in Marketing
Julien Combes studied at EIML Paris, where he earned a Mastère en Marketing du Luxe, focusing on Hôtellerie et Gastronomie de Luxe, Vins/Spiritueux et Champagnes from 2018 to 2020. Prior to that, he completed a Bachelor en Marketing du Luxe at the same institution from 2015 to 2018. His educational background provides him with a strong foundation in marketing and communication, particularly in the luxury sector.
Additional Work Experience
Julien Combes has a diverse work history that includes roles outside the wine and spirits industry. He worked as Vendeur Caissier at FAUCHON Paris in 2016 and as Auxiliaire d'été at HSBC in 2015. He also gained experience at Bellota-Bellota® as Assistant Direction Réseau Retail in 2018. These positions contributed to his overall skill set and understanding of customer service and retail operations.
Skills and Community Involvement
Julien Combes has developed managerial skills through consulting missions in the wine and spirits industry and as a rugby coach. He actively participates in organizing events related to luxury gastronomy and the wine and spirits sectors during his free time. Additionally, he supports the OFF Trade sales force during the closure period of CHR (Cafés, Hotels, Restaurants), showcasing his commitment to the industry.