Julien Spiegel
About Julien Spiegel
Julien Spiegel is the Marketing Manager for Jack Daniel’s Tennessee Whiskey and RTD at Brown-Forman in the UK, a position he has held since 2015. He has a strong background in marketing, with degrees from Audencia and Université Laval, and has worked with several notable companies in the beverage industry.
Work at Brown-Forman
Julien Spiegel has been employed at Brown-Forman since 2015, where he holds the position of Marketing Manager for Jack Daniel’s Tennessee Whiskey and Ready-to-Drink (RTD) products in the UK. His role involves overseeing marketing strategies and initiatives to promote the brand within the competitive spirits market. Based in London, he has accumulated nine years of experience in this position, contributing to the brand's visibility and market presence.
Education and Expertise
Julien Spiegel has a strong educational background in marketing. He studied at Audencia, where he earned a MASTER GRANDE ECOLE degree in Marketing and Customer Relationship Management from 2008 to 2012. Additionally, he obtained an MBA in International Management from Université Laval in 2011. His academic training has equipped him with the skills necessary for effective brand management and marketing strategy development.
Professional Background
Before joining Brown-Forman, Julien Spiegel held various marketing roles in the beverage industry. He worked as an Assistant Brand Manager for Bénénuts at PepsiCo for six months in 2012. He then served as a Junior Brand Manager for Glenfiddich and The Balvenie at William Grant & Sons from 2013 to 2015. His earlier experience includes a position as an Experiential Marketing Executive at Pernod Ricard UK in 2010 and an internship at Procter and Gamble as a CSO & CTLL intern in the same year.
Previous Education
Julien Spiegel's educational journey began at Lycée Saint Bénigne, where he completed a Classe préparatoire from 2006 to 2008. This preparatory education laid the foundation for his subsequent studies in marketing and business management, enabling him to pursue advanced degrees in the field.