Kaloyan Georgiev
About Kaloyan Georgiev
Kaloyan Georgiev is a Marketing Manager with extensive experience in brand marketing and business development. He has worked for notable companies such as Brown-Forman and Bulgartabac-Holding, where he developed marketing strategies and managed teams.
Work at Brown-Forman
Kaloyan Georgiev has been serving as the Marketing Manager at Brown-Forman since 2017. In this role, he has been responsible for overseeing marketing strategies and initiatives for the company's brands in Bulgaria. His tenure at Brown-Forman has included significant contributions to brand development and market positioning.
Previous Experience in Marketing and Sales
Prior to his current role, Georgiev worked at Power Brand as a Sales and New Business Development Manager for four months in 2014. He also held a position at Bulgartabac-Holding as an Exhibitions Expert in the Global Marketing Department from 2012 to 2013. His early career included a role as a Junior PR & Advertising Associate at UniCredit Bulbank in Switzerland from 2006 to 2007.
Education and Expertise
Georgiev studied at Aston University, specifically at Aston Business School, where he focused on Strategy, Marketing, and Operations, achieving a Master of Arts degree from 2003 to 2008. His educational background has equipped him with a strong foundation in marketing principles and strategic planning.
Brand Marketing Strategy Development
Georgiev developed and implemented the ATL brand marketing strategy for Jägermeister, which included organizing communication workshops with the headquarters and creating communication briefs for creative agencies. He also negotiated the new brand acquisition of Wild Turkey Bourbon, collaborating with Gruppo Campari on development and growth plans.
Training and Professional Development
Throughout his career, Georgiev has participated in various internal trainings by Gruppo Campari and Mast Jägermeister, enhancing his professional development and industry knowledge. He has also hired, trained, and managed BTL marketing specialists who served as Jägermeister Brand Ambassadors, contributing to the brand's presence in the on-trade channel.