Kate Melican
About Kate Melican
Kate Melican is a Digital Shelf Specialist at Brown-Forman, where she has worked since 2019. She has a background in marketing, having held various internships and positions in the Louisville and New York City areas.
Work at Brown-Forman
Kate Melican has been employed at Brown-Forman as a Digital Shelf Specialist since 2019. In this role, she focuses on optimizing the digital presence of the company's products, ensuring they are effectively represented across various online platforms. Her responsibilities include analyzing e-commerce performance and implementing strategies to enhance visibility and sales. Her tenure at Brown-Forman spans over five years, during which she has contributed to the company's digital marketing efforts.
Previous Experience in Marketing
Prior to her current position, Kate Melican gained valuable experience through internships in marketing. In 2015, she worked as a Marketing Intern at GRACESHIP for four months in the Louisville, Kentucky Area. Additionally, she interned at Alice & Trixie for two months in the Greater New York City Area during the same year. These roles provided her with foundational skills in marketing and social media management.
Education and Expertise
Kate Melican earned her Bachelor’s Degree in Marketing from the University of Louisville, where she studied from 2013 to 2016. Her education has equipped her with essential marketing knowledge and skills. She has expertise in Adobe Illustrator, which supports her marketing initiatives and enhances her creative capabilities. Her academic background complements her professional experience in digital marketing.
Background in Event Coordination
In 2017, Kate Melican worked as a Seasonal Event Coordinator at Churchill Downs Incorporated for four months. This position involved planning and executing events, which contributed to her organizational and leadership skills. Her experience in event coordination has further developed her ability to manage teams and projects effectively.
Research and E-commerce Management Skills
Kate Melican possesses a robust background in research, which enhances her proficiency in e-commerce management. Her research skills enable her to analyze market trends and consumer behavior, informing her strategies in digital marketing. This expertise is crucial for her role as a Digital Shelf Specialist, where understanding the online marketplace is essential.