Katerina Gaididei
About Katerina Gaididei
Katerina Gaididei serves as the General Manager for Ukraine and CIS at Brown-Forman, a position she has held since 2022. With a diverse background in marketing and management, she has over a decade of experience in the consumer goods and technology sectors.
Current Role at Brown-Forman
Katerina Gaididei serves as the General Manager for Ukraine and the CIS at Brown-Forman, a position she has held since 2022. She operates from the Amsterdam area, overseeing strategic initiatives and operations within these regions. Her leadership role involves managing various aspects of the business, ensuring alignment with corporate goals and market demands.
Previous Experience at Brown-Forman
Prior to her current role, Katerina Gaididei worked at Brown-Forman for four years as the Area General Manager for the CIS from 2018 to 2022. In this capacity, she was responsible for driving growth and managing operations in the Kiev region of Ukraine. Additionally, she served as the Regional Marketing Manager for Eastern Europe, the Caucasus, and Central Asia from 2012 to 2018, focusing on marketing strategies and brand development.
Experience at Samsung Electronics
Katerina Gaididei has also held significant roles at Samsung Electronics. She worked as a Digital and PR Manager in the Telecom division from 2004 to 2005. Following this, she served as the Marketing Manager for Telecom from 2005 to 2007, where she contributed to marketing strategies and brand positioning within the telecommunications sector.
Education and Marketing Expertise
Katerina Gaididei pursued her education at CIM | The Chartered Institute of Marketing, where she studied marketing and earned a post-graduate qualification from 2007 to 2009. Earlier, she obtained a Master of Arts in Geography and Ecology from Taras Shevchenko National University of Kyiv, completing her studies from 1996 to 2001. Her educational background supports her extensive experience in marketing and brand management.
Previous Roles in Brand Management
Before her tenure at Brown-Forman, Katerina Gaididei worked at Slavutich, Carlsberg Group, where she held multiple positions. She was the Brand Manager for Tuborg Beer from 2008 to 2010 and later served as the Marketing Manager for the Premium Portfolio from 2011 to 2012. These roles involved overseeing brand strategies and marketing initiatives in the Ukrainian market.