Katie Carpenter
About Katie Carpenter
Katie Carpenter serves as the On-Premise Customer Account Manager for the Central Division at Brown-Forman, a position she has held since 2015. With over 20 years of experience in the beverage industry, she specializes in sales and marketing strategies across various sales channels.
Work at Brown-Forman
Katie Carpenter has been employed at Brown-Forman since 2011, initially serving as Market Manager for North Texas for one year. She transitioned to the role of Market Manager for Regional Accounts in 2012, where she has worked for over a decade, focusing on Texas. In 2015, she took on the position of On-Premise Customer Account Manager for the Central Division, managing accounts in Texas and Louisiana. Her responsibilities include developing strategic business plans and budgets for on-premise regional and national accounts.
Education and Expertise
Katie Carpenter earned a Bachelor of Business Administration (BBA) from the University of Mississippi, completing her studies from 1996 to 2000. With over 20 years of experience in the beverage industry, she possesses extensive knowledge in sales and marketing strategies that drive consumer behavior. Her expertise encompasses a broad understanding of consumer motivation and product needs across various sales channels.
Background
Before joining Brown-Forman, Katie Carpenter worked at Republic National Distributing Company from 2001 to 2006. She held positions as Sales Representative for Key Accounts in the Greater New Orleans Area, Area Manager in Houston, Texas, and gained experience as an On-Premise Manager at Red Bull from 2006 to 2007. This diverse background has contributed to her comprehensive understanding of the beverage market.
Achievements
Katie Carpenter has developed and managed strategic business plans and budgets for on-premise accounts, demonstrating her capability in handling complex sales environments. Her long tenure at Brown-Forman showcases her commitment and effectiveness in the beverage industry, particularly in the Central Division, where she has influenced sales and marketing strategies over many years.