Katy Tracy
About Katy Tracy
Katy Tracy is a Field Marketing Manager at Brown-Forman, where she has worked since 2015, and has over 14 years of experience in the industry. She specializes in localizing marketing strategies and providing insights that support brand teams in decision-making, particularly for Jack Daniel’s Tennessee Whiskey Family of Brands.
Work at Brown-Forman
Katy Tracy has been employed at Brown-Forman since 2010, initially serving as Territory Portfolio Manager for 14 years in Georgia. In 2015, she transitioned to the role of Field Marketing Manager, where she has worked for 9 years in the Southeast Division. In her current position, she focuses on localizing national marketing plans by integrating local market insights with national brand promotional platforms. Tracy also manages local consumer marketing funds, including sponsorships, local media, and brand events, to optimize brand presence in her division.
Education and Expertise
Katy Tracy earned her Bachelor of Arts (B.A.) in Journalism from the University of Arkansas, where she studied from 1987 to 1991. Her educational background supports her expertise in marketing, particularly in localizing national marketing strategies. Tracy provides critical consumer and competitive insights to brand teams, aiding in strategic decision-making. She also conducts tastings and brand education training, serving as a brand, category, and portfolio expert.
Background
Katy Tracy has over a decade of experience in the beverage industry, specifically within Brown-Forman. Her career has been marked by her ability to integrate local market insights into broader marketing strategies. Tracy's role involves establishing partnerships that enhance the overall market plan for Jack Daniel’s Tennessee Whiskey Family of Brands, demonstrating her commitment to driving brand success in the Southeast Division.
Achievements
Throughout her tenure at Brown-Forman, Katy Tracy has played a key role in optimizing brand presence through effective management of local consumer marketing funds. Her efforts in conducting brand education and tastings have contributed to building brand awareness and consumer engagement. Tracy's work in establishing partnerships has been instrumental in enhancing the market strategy for the Jack Daniel’s Tennessee Whiskey Family of Brands.