Kayla Matar
About Kayla Matar
Kayla Matar is an Integrated Marketing Communications Manager at Brown-Forman, currently overseeing the RTD's Jack & Coke brand. She has extensive experience in integrated marketing, having worked in various roles within Brown-Forman and other organizations, and holds a Master of Science in Digital Media from Bellarmine University.
Work at Brown-Forman
Kayla Matar has held multiple positions at Brown-Forman, a prominent global spirits and wine company. She began her tenure as a Modern Media Brand Associate, focusing on brands such as Slane Irish Whiskey and Benriach from 2019 to 2021. She then transitioned to the role of Integrated Marketing Communications Manager for the Emerging Brands Portfolio from 2021 to 2023. In this capacity, she was responsible for implementing and evaluating integrated communications strategies. Currently, she serves as the Integrated Marketing Communications Manager for RTD's Jack & Coke, a position she has held since 2023.
Education and Expertise
Kayla Matar studied at Bellarmine University, where she earned a Bachelor of Digital Art with a focus on Design, Art, and Technology. She further advanced her education by obtaining a Master of Science in Digital Media from the same institution. Her academic background provides her with a strong foundation in both creative and technical aspects of marketing communications.
Background
Before joining Brown-Forman, Kayla Matar worked at Signature Healthcare, where she held the roles of Digital Media Manager and Digital Media Coordinator between 2016 and 2018. She also gained experience as a Graphic Design and Content Marketing professional at Red e App from 2015 to 2016. This diverse background in digital media and marketing has contributed to her expertise in integrated marketing communications.
Achievements
During her time at Brown-Forman, Kayla Matar led the Emerging Brands Integrated Marketing and Communications team, focusing on strategizing and optimizing US-integrated communications. Her efforts in implementing integrated communications strategies for emerging brands have been a significant part of her role, showcasing her capability in managing complex marketing initiatives.