Keenan H.
About Keenan H.
Keenan H. serves as the Director of Multicultural Marketing for Brown-Forman in the USA and Canada, a position he has held since 2008. He has a background in advertising and business, with previous experience at Save-A-Lot and a strong focus on managing sales growth for spirit and wine brands.
Work at Brown-Forman
Keenan H. has served as the Director of Multicultural Marketing for Brown-Forman in the USA and Canada since 2008. In this role, he manages the sales volume growth and budget for 23 spirit and wine brands. His responsibilities include overseeing key distributor branches and promotional agencies to meet volume, distribution, and visibility objectives. He has also developed original regional programs aimed at localizing national advertising campaigns and revitalizing brands that require sales trend reversals.
Previous Experience at Save-A-Lot
Before joining Brown-Forman, Keenan H. worked at Save-A-Lot as a Promotions Specialist from 2002 to 2006. During his four years in this role, he contributed to marketing initiatives in the Greater St. Louis Area, gaining valuable experience in promotional strategies and brand management.
Education and Expertise
Keenan H. holds a Bachelor of Journalism degree in Advertising from the University of Missouri-Columbia. He furthered his education by obtaining a Master of Business Administration from the Richard A. Chaifetz School of Business at Saint Louis University. His educational background provides a strong foundation in marketing and business management.
Achievements in Leadership Development
Keenan H. was selected for the inaugural class of Brown-Forman’s Sales Leadership Readiness Program. This year-long program is designed to identify and develop future sales leaders within the company, highlighting his commitment to professional growth and leadership in the marketing field.