Keisha Raspberry
About Keisha Raspberry
Keisha Raspberry serves as the Vice President of Finance and Strategy for the USA and Canada at Brown-Forman, a position she has held since 2020. With over a decade of experience in finance and strategy roles, she has a strong background in channel analysis, budgeting, and revenue growth management.
Current Role at Brown-Forman
Keisha Raspberry serves as the Vice President of Finance & Strategy for the USA & Canada at Brown-Forman. She has held this position since 2020, contributing to the company's strategic financial planning and execution. Her role encompasses overseeing financial operations and aligning financial strategies with business objectives in the North American market.
Previous Experience at Brown-Forman
Prior to her current role, Keisha Raspberry held multiple positions at Brown-Forman. She worked as Division Finance Manager for the Northeast Division from 2017 to 2019, Finance Director for the East Region & Canada from 2019 to 2020, and Manager of Brand Analytics from 2014 to 2017. Her tenure at Brown-Forman has spanned various roles, allowing her to develop extensive expertise in financial management and analysis.
Experience at MillerCoors
Keisha Raspberry worked at MillerCoors, where she held the position of Regional Business Analyst for the Southeast Region from 2010 to 2013 and later served as Category Manager from 2013 to 2014. Her experience at MillerCoors involved analyzing market trends and contributing to business strategies in the beverage industry.
Educational Background
Keisha Raspberry earned her Master of Business Administration (MBA) from Bellarmine University. She also holds a Bachelor of Science degree in Accounting from the University of Kentucky. Her educational background has equipped her with the knowledge and skills necessary for her roles in finance and strategy.
Expertise and Skills
Keisha Raspberry possesses expertise in channel and category analysis, brand and trend analysis, and revenue growth management. She has over a decade of experience managing full P&L responsibilities, budgeting, and forecasting. Additionally, she has skills in market and demographic research, which enhance her strategic decision-making capabilities.