Kiernan Leonard
About Kiernan Leonard
Kiernan Leonard serves as the Global Digital Manager for Woodford Reserve at Brown-Forman, a position he has held since 2015. He has a background in journalism and marketing, with notable achievements in digital campaigns and e-commerce strategies.
Work at Brown-Forman
Kiernan Leonard has held the position of Global Digital Manager for Woodford Reserve at Brown-Forman since 2015. In this role, he is responsible for overseeing digital marketing strategies and initiatives for the brand. Previously, he served as Digital Community Manager from 2010 to 2012 and as Consumer Relationship Marketing Specialist from 2004 to 2009. His experience at Brown-Forman spans nearly a decade, during which he has contributed to various digital campaigns and marketing efforts.
Education and Expertise
Kiernan Leonard earned a Bachelor of Science in Communications from the University of Tennessee, Knoxville, where he studied Journalism from 1999 to 2003. He furthered his education by obtaining an MBA in Marketing from Regis University, studying from 2006 to 2008. His academic background provides a strong foundation for his work in digital marketing and communications.
Background
Before joining Brown-Forman, Kiernan Leonard worked as a City Government Reporter at The Clinton Courier News from 2002 to 2003. This early experience in journalism contributed to his skills in communication and storytelling, which he applies in his current role in digital marketing.
Achievements
Kiernan Leonard directed the viral 2016 Woodford Reserve 'My Old Kentucky Home' Derby video featuring Ben Sollee, which achieved 4.5K shares and 188K views within 24 hours. He also led the creation of a digital advertising budget exceeding $1 million for Woodford Reserve. His work on the 2017 Kentucky Derby digital campaign was recognized by Facebook as one of the best performing in the Consumer Packaged Goods category.
Digital Marketing Initiatives
In his current role, Kiernan Leonard serves as the digital lead for Bartender Advocacy, focusing on enhancing the 'bartender brand' and improving distribution and velocity in influencer accounts. He has spearheaded e-commerce campaigns with major platforms such as Amazon, FourSquare, Pinterest, Drizly, and ReserveBar, and produced digital media and communication plans for multiple international markets, including the US, UK, France, Germany, Mexico, Australia, and Switzerland.