Kirstie Yates
About Kirstie Yates
Kirstie Yates is the Head of On Trade Customer Marketing at Brown-Forman Brands, where she has worked since 2015. She has extensive experience in marketing activation within the leisure retail industry and has held various marketing roles at notable companies such as Bacardi, Diageo, and Mitchells & Butlers.
Work at Brown-Forman
Kirstie Yates has served as the Head of On Trade Customer Marketing at Brown-Forman Brands since 2015. In this role, she has focused on developing marketing strategies that enhance customer engagement specifically within the on-trade sector. Her expertise in marketing activation has contributed to the visibility and loyalty of brands under the Brown-Forman umbrella.
Previous Marketing Roles
Before joining Brown-Forman, Kirstie Yates held various marketing positions across several companies. She worked as the Head of Marketing at De Vere Hotels for seven months in 2010. She also served as a Marketing Consultant at Bibendum Wine Ltd and Stonegate Pub Company Limited in 2012 and 2011, respectively. Additionally, she was the Channel Marketing Manager at Bacardi from 2013 to 2015 and the Senior Marketing Manager at Mitchells & Butlers from 2006 to 2010.
Education and Expertise
Kirstie Yates studied at Tonbridge Grammar School for Girls from 1987 to 1994. She furthered her education at the University of Leicester, where she achieved an MSc in Marketing from 1996 to 1997. Her academic background, combined with her extensive experience in the leisure retail industry, has equipped her with strong expertise in marketing activation and customer engagement.
Career Development
Kirstie Yates began her career as a Brand Manager at Diageo, where she worked from 1999 to 2006. She then transitioned to various roles, including Group Account Director at Billington Cartmell from 2012 to 2013. Her career path reflects a consistent focus on marketing, with a strong emphasis on problem-solving and organizing effective marketing campaigns.