Krassimir Atanassov
About Krassimir Atanassov
Krassimir Atanassov is the Regional Marketing Manager for Hungary, Slovakia, Greece, Cyprus, and the Balkans at Brown-Forman, a position he has held since 2021. He has extensive experience in marketing management within the FMCG and premium spirits sectors, having worked in various strategic roles across Europe since 2013.
Work at Brown-Forman
Krassimir Atanassov has been serving as the Regional Marketing Manager for Hungary, Slovakia, Greece, Cyprus, and the Balkans at Brown-Forman since 2021. He is based in Prague, Czechia. Prior to this role, he held the position of Regional Marketing Manager for the Nordics, Portugal, Malta, Gibraltar, and the Balkans from 2018 to 2021, also in Prague. His earlier tenure at Brown-Forman included a five-year role as Regional Marketing Manager for the Nordics and Baltics from 2013 to 2018 in Hamburg, Germany. Throughout his time at Brown-Forman, he has focused on managing marketing strategies for premium spirits brands.
Education and Expertise
Krassimir Atanassov earned a Bachelor of Arts in Economics from Sofia University St. Kliment Ohridski, where he studied from 1997 to 2002. He furthered his education at Humboldt University of Berlin, achieving a Master’s Degree in Marketing Management from 2002 to 2005. His academic background supports his expertise in marketing strategies, particularly in the FMCG and premium spirits sectors. He emphasizes leveraging consumer insights to inform marketing decisions and personal development.
Background
Krassimir Atanassov began his career in marketing with National Distributors, where he worked as a Junior Brand Manager for brands like Cadbury and Pez from 2005 to 2006. He then progressed to a Brand Manager role at National Distributors from 2006 to 2008, overseeing brands such as Douwe Egberts and Pickwick. Following that, he worked at Coca-Cola HBC as a HoReCa Channels Marketing Supervisor from 2008 to 2010. He joined Brown-Forman in 2010 as the Marketing Manager for Bulgaria, a position he held until 2013.
Achievements
Krassimir Atanassov has a proven track record in strategic marketing roles across various regions in Europe. His experience includes managing marketing strategies for a diverse portfolio of premium spirits brands, including Jack Daniel’s Tennessee Whiskey and Finlandia Vodka. His roles have involved working within multinational and multicultural environments, contributing to his understanding of market dynamics in the FMCG and premium spirits sectors.