Lakshmi Garcia
About Lakshmi Garcia
Lakshmi Garcia is a Field Marketing Manager for the Caribbean at Brown-Forman, with a strong background in marketing and brand management within the spirits industry. She has extensive experience in Caribbean markets and previously served as a Brand Manager at Bacardi for seven years.
Work at Brown-Forman
Lakshmi Garcia has served as the Field Marketing Manager for the Caribbean at Brown-Forman since 2016. In this role, she has been responsible for executing marketing strategies for the company's brands across the Caribbean region. Her position involves managing brand portfolios and ensuring that marketing initiatives align with regional consumer behavior and market trends.
Previous Experience at Bacardi
Before joining Brown-Forman, Lakshmi Garcia worked at Bacardi as a Brand Manager from 2007 to 2014. During her seven years at Bacardi, she gained valuable experience in brand management within the spirits industry, which contributed to her expertise in marketing and consumer engagement.
Education and Expertise
Lakshmi Garcia studied at the University of California, San Diego (UCSD), where she focused on Marketing, English, and International Trade. Her educational background has equipped her with a comprehensive understanding of marketing principles and consumer dynamics, particularly in the context of the spirits industry.
Background in Caribbean Markets
Lakshmi Garcia possesses extensive experience in managing brand portfolios within the spirits industry, with a deep understanding of Caribbean markets. Her insights into consumer behavior in this region have played a significant role in the success of Brown-Forman's regional initiatives.