Laura Mc Carthy
About Laura Mc Carthy
Laura McCarthy is a Brand Manager for Jack Daniel's Tennessee Whiskey at Brown-Forman in London, England. She has extensive experience in brand management and business development within the spirits industry, having worked in various roles across multiple countries since 2011.
Work at Brown-Forman
Laura McCarthy has held multiple positions at Brown-Forman since joining the company. Currently, she serves as the Brand Manager for Jack Daniel's Tennessee Whiskey in London, England, a role she has occupied since 2021. Prior to this, she worked as the Brand Manager for Jack Daniel's Ready-to-Drink (RTD) products from 2020 to 2021. Additionally, she managed the Scotch, Irish, and Canadian Whisk(e)y brands from 2018 to 2020. Earlier in her career at Brown-Forman, she was a Field Brand Manager for Scotch, Irish, and Canadian Whisk(e)y from 2017 to 2018 and a Business Development Executive from 2016 to 2017.
Education and Expertise
Laura McCarthy has a solid educational background in business and social sciences. She earned a Master of Arts in Business Management from the University of Limerick, where she studied from 2011 to 2012. Prior to that, she completed a Bachelor of Arts in Economics and Sociology at Trinity College, Dublin, from 2007 to 2011. This educational foundation supports her expertise in brand management and business development within the beverage industry.
Background
Laura McCarthy's professional journey includes diverse roles in the beverage sector, beginning with her internship as a Business Analyst at Purtell Consulting from 2011 to 2012. She gained experience as a Jameson Brand Ambassador at Irish Distillers in various locations, including Copenhagen and Oslo, from 2012 to 2014. Her career progressed with roles at Diageo as a Business Development Manager in Melbourne in 2016, and she returned to Irish Distillers as a Brand Development Associate from 2014 to 2015.
Career Progression
Laura McCarthy has demonstrated a consistent trajectory in brand management and business development throughout her career. After her initial roles in brand ambassador positions, she transitioned to various managerial roles at Brown-Forman, where she focused on different whiskey brands. Her experience spans multiple countries, including Australia, Denmark, and the United Kingdom, showcasing her adaptability and international perspective in the industry.