Laura Petry
About Laura Petry
Laura Petry serves as the Vice President and Group Brand Director for the Wine Group at Brown-Forman, a position she has held since 2023. She has extensive experience in marketing and brand management, particularly within the wine and spirits industry.
Work at Brown-Forman
Laura Petry currently serves as the Vice President and Group Brand Director for the Wine Group at Brown-Forman, a position she has held since 2023. In this role, she oversees marketing efforts for the Sonoma Cutrer Winery Homeplace and collaborates closely with the Korbel wine team in Sonoma County. Prior to her current role, she worked as the Vice President and Director of Emerging Brands from 2018 to 2023, and as Director of Marketing for Jack Daniel's from 2013 to 2018. Her extensive experience at Brown-Forman spans over a decade.
Education and Expertise
Laura Petry earned her Master of Business Administration (MBA) from the University of Kentucky, where she studied from 1993 to 1995. She also holds a Bachelor of Arts degree in Finance and French from Transylvania University, which she attended from 1989 to 1993. Her educational background provides a strong foundation for her expertise in brand management and marketing within the beverage industry.
Background
Before joining Brown-Forman, Laura Petry worked at GE Appliances as a Sourcing Analyst from 1998 to 2000. This early experience contributed to her analytical skills and understanding of supply chain dynamics. Her career trajectory has been marked by a focus on marketing and brand development, particularly in the wine and spirits sector.
Leadership and Team Management
In her current role at Brown-Forman, Laura Petry leads a marketing and commercial team of sixteen members dedicated to the Korbel Champagne and Sonoma Cutrer Wine brands. Her leadership encompasses strategic planning and execution of marketing initiatives aimed at enhancing brand visibility and market presence.