Laura Samra
About Laura Samra
Laura Samra is a National Account Manager at Sainsbury’s, with extensive experience in account management and sales within the beverage industry. She has held various roles at Bacardi and Brown-Forman, contributing to her expertise in customer development and national accounts.
Current Role at Brown-Forman
Laura Samra serves as the National Account Manager for Sainsbury’s at Brown-Forman. She has held this position since 2021, contributing to the company's strategic account management and sales initiatives. In her role, she focuses on building and maintaining relationships with key stakeholders at Sainsbury’s to drive sales and enhance brand visibility.
Previous Experience at Bacardi
Laura Samra has extensive experience at Bacardi, where she held several positions over a span of nearly a decade. Her roles included Field Sales Manager, Customer Development Manager for Brewers, National Accounts Manager, and Tesco Group: Booker Customer Business Manager. Her tenure at Bacardi lasted from 2008 to 2020, during which she developed skills in sales management and customer relations across various regions in the UK.
Educational Background
Laura Samra studied at The Manchester Metropolitan University, where she earned a BA Hons in Design & Art Direction, focusing on Graphics & Photography from 2003 to 2006. Prior to this, she completed an Art Foundation Course at South Nottingham College, achieving a BTEC from 2002 to 2003. Her foundational education includes GCSE and A Level qualifications from Nottingham Girls High School, completed between 1998 and 2002.