Laura Sanclemente Villegas

Laura Sanclemente Villegas

Field Marketing Manager Colombia @ Brown-Forman

About Laura Sanclemente Villegas

Laura Sanclemente Villegas is a Field Marketing Manager in Colombia with over seven years of experience in brand and marketing roles across multinational companies. She has a proven track record in strategic thinking and leadership, currently working at Brown-Forman since 2021.

Work at Brown-Forman

Laura Sanclemente Villegas currently serves as the Field Marketing Manager for Colombia at Brown-Forman. She has held this position since 2021, contributing to the company's marketing strategies and initiatives in Bogotá, Distrito Capital. Her role involves planning, executing, and monitoring marketing plans tailored for various consumer brands, ensuring alignment with the company's overall objectives.

Previous Experience in Marketing

Before joining Brown-Forman, Laura Sanclemente Villegas accumulated significant experience in the marketing sector. She worked as Jefe de Marca Cerveza Sol at Central Cervecera de Colombia from 2017 to 2021, where she managed brand strategies for a key product. Prior to that, she was a Profesional de Marca at Bavaria - Colombia from 2015 to 2016, and she also held the position of Coordinadora de Marcas Propias y Exclusivas at Fedco-S.A from 2014 to 2015.

Education and Expertise

Laura Sanclemente Villegas studied at the Colegio de Estudios Superiores de Administración from 2009 to 2014, where she developed her foundational knowledge in administration and marketing. Her educational background complements her over seven years of experience in multinational companies, focusing on brand and marketing areas. She possesses expertise in planning, executing, and monitoring marketing plans and innovation processes.

Skills and Leadership

Laura demonstrates strong leadership skills, effectively motivating teams and directing project strategies. She is known for her analytical, innovative, and strategic thinking, which is aimed at achieving high-impact business results. Additionally, she is skilled in building relationships across different organizational levels and adapting to multicultural environments, enhancing her effectiveness in diverse workplace settings.

Early Career Development

Laura began her career as a Practicante de LAN.com at LAN Airlines from 2013 to 2014. This early experience provided her with insights into the marketing field and helped her develop essential skills that she later applied in her roles at various companies. Her career progression reflects a consistent focus on brand management and marketing strategies.

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