Laura Smith
About Laura Smith
Laura Smith serves as the Global Brand Manager for The Glendronach at Brown-Forman, where she has worked since 2019. With a background in various marketing and management roles within the company, she has significantly contributed to the brand's strategic repositioning and market growth.
Work at Brown-Forman
Laura Smith has been employed at Brown-Forman since 2008, holding various positions that contributed to her expertise in brand management. Currently, she serves as the Global Brand Manager for The Glendronach, a role she has held since 2019 in London, United Kingdom. Prior to this, she worked as an Experiential Manager from 2008 to 2011, an Area Sales Manager for London & South from 2011 to 2015, and a Senior Brand Manager for Developing Brands Portfolio from 2016 to 2017. Additionally, she was involved in new product development as a Project Manager for 'lbd' mid-proof vodka from 2014 to 2015 and served as the Marketing Manager for Italy & Portugal from 2017 to 2018.
Education and Expertise
Laura Smith studied at the University of Southampton, where she earned a Bachelor of Science degree in Management from 2005 to 2008. Her educational background has equipped her with essential skills in management and strategic planning. Over the years, she has developed a deep understanding of consumer insights and market trends, particularly in the premium spirits industry. This knowledge has been instrumental in her roles at Brown-Forman, where she has successfully managed cross-functional teams to drive brand growth and innovation.
Background
Laura Smith's career at Brown-Forman spans over a decade, during which she has held multiple positions that reflect her growth in the company. Her journey began as an Experiential Manager, followed by roles that included Area Sales Manager and Senior Brand Manager. Her experience in various capacities has provided her with a comprehensive view of brand management, sales, and marketing strategies within the spirits sector.
Achievements
In her current role as Global Brand Manager for The Glendronach, Laura Smith has played a key role in the strategic repositioning of the brand in the global market. She has developed and executed successful marketing campaigns that have significantly increased brand visibility and market share. Her proven track record includes launching new products and expanding brand portfolios in international markets, demonstrating her effectiveness in brand management.