🥃 Laura Watts
About 🥃 Laura Watts
Laura Watts serves as the Customer Marketing Manager - Off Trade at Brown-Forman, a position she has held since 2021. With extensive experience in marketing roles across various companies, she specializes in business-to-business marketing and off-trade strategies in the consumer goods sector.
Work at Brown-Forman
Laura Watts has been serving as the Customer Marketing Manager - Off Trade at Brown-Forman since 2021. In this role, she focuses on developing and executing marketing strategies tailored to the off-trade sector. Her experience in customer marketing is complemented by her previous position as Senior Customer Marketing Executive - On Trade at Brown-Forman, where she worked for 10 months in London, England. This dual experience within the same organization has equipped her with a comprehensive understanding of both on-trade and off-trade marketing dynamics.
Education and Expertise
Laura Watts studied at Loughborough University from 2008 to 2012, where she earned a degree in International Business with a classification of 2.1. Prior to that, she attended St Ivo School, achieving 11 A*-C grades, including core subjects such as English, Maths, and Science. Her educational background provides a solid foundation for her expertise in business-to-business (B2B) marketing and managing marketing strategies in the consumer goods sector.
Background
Laura Watts has a diverse professional background in marketing, with experience spanning over a decade. She began her career as an Assistant Brand Manager at Hamelin Paperbrands Limited in 2012. Over the years, she has held various marketing roles, including Brand Manager at Hamelin Paperbrands, UK Trade Marketing Manager at Spectrum Brands, and On Trade Activation Manager at Bacardi for both Jack Daniel’s and Chambord & Finlandia. This extensive experience has contributed to her strong skill set in product marketing.
Achievements
Throughout her career, Laura Watts has demonstrated a robust ability in product marketing, significantly contributing to the success of various consumer goods brands. Her roles have involved managing marketing strategies specifically for the off-trade sector, which is crucial for her current position at Brown-Forman. Her expertise in B2B marketing has been instrumental in driving effective marketing initiatives within the organizations she has worked for.