Laurence M.
About Laurence M.
Laurence M. serves as the Consumer Insights Group Manager for Europe and Africa, bringing extensive experience in market research. Previously, he held positions as Project Director at Decision Analyst, Inc. and International Market Research Manager at William Grant & Sons.
Work at Brown-Forman
Laurence M. serves as the Consumer Insights Group Manager for the Europe Africa region at Brown-Forman. In this role, Laurence is responsible for leading consumer insights initiatives that inform marketing strategies and product development within the company. This position involves analyzing market trends and consumer behavior to enhance brand performance across various markets.
Previous Experience in Market Research
Prior to joining Brown-Forman, Laurence M. held the position of International Market Research Manager at William Grant & Sons from 2001 to 2006. In this capacity, Laurence focused on global market analysis and consumer research, contributing to the company's strategic planning and market entry strategies. Laurence's experience in this role provided valuable insights into international consumer preferences and market dynamics.
Early Career at Decision Analyst, Inc.
Laurence M. began his career at Decision Analyst, Inc., where he worked as a Project Director from 1986 to 1989. During this three-year tenure, Laurence managed various research projects, focusing on data analysis and client reporting. This early experience laid the foundation for Laurence's expertise in market research and consumer insights.